book-look.com

Tasks

Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.
Implement the viewport meta tag.

SEO

URL

Domain : www.book-look.co.uk/

Character length : 20

Title

C2 it marketing - fast and effective copy writing for the IT industry

Description

High quality copy writing for IT advertising, direct marketing, brochures, case studies, web sites, presentations, newsletters by experienced UK copy writer

Keywords (meta keywords)

copy writing, copywriting, copy writer, copywriter, IT, information technology, advertising, direct marketing, brochures, datasheets, data sheets, whitepapers, white papers, case study, case studies,

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Error! Hyphen (-) is a better solution than underscore (_) in the URLs

http://www.book-look.co.uk/case_studies.htm ("Discover how to double-up on your sales successes")
http://www.book-look.co.uk/direct_marketing.htm ("Direct marketing")
http://www.book-look.co.uk/sales_collateral.htm ("Sales collateral")
http://www.book-look.co.uk/case_studies.htm ("Case studies")
http://www.book-look.co.uk/online_marketing.htm ("Online marketing")

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

No info found.

Content

Doctype

XHTML 1.1

Encoding

Perfect! The character encoding is set: ISO-8859-1.

Language

We have found the language localisation: ”en”.

Title

C2 it marketing - fast and effective copy writing for the IT industry

Character length : 72

Improve! The website address (title) should be between 10 and 70 characters in length.

Text / HTML ratio

Ratio : 42%

Good! The text / code ratio is between 25 and 70 percent.

Headings

H1	H2	H3	H4	H5	H6
1	6	0	0	0	0

Heading structure in the source code

<H1> C2 it marketing
<H2> As simple as it gets
<H2> » Making your customers work for you
<H2> Welcome!
<H2> Getting around
<H2> Just a thought
<H2> Useful links

Word cloud

marketing8
business7
sales3
customers3
enough3
simply3
looking2
good2
new2
depends2
direct2
advertising2
institute2
around2
how2
get2
simple2
never2
different2
copy2
work2

Keyword matrix

word	title	descriptions	heading
marketing
business
sales
customers
enough
simply

Two Word cloud

your business4

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 3 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

4.80

Flesch Reading Ease

75.70

Coleman Liau Index

10.30

Automated Readability Index (ARI)

3.60

Dale–Chall Readability

4.10

SMOG Index

9.30

Spache Readibility

5.00

Number of letters

1914

Number of words

431

Number of sentences

Average words per sentences

Number of syllables

625

Syllables in words

634

Average syllables in words

1.45

Number of words in first three syllables

Percentage of word / syllables

13.46

Words not in Dale-Chall easy-word list

102

Words not in Spache easy-word list

115

Technologies

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<FONT>	2

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<FONT>	2

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

http://www.book-look.co.uk/style.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

3.48KB

CSS minifying

You can save 762B (23% compression) on the analysed URL by minifying the CSS files.

By minifying http://www.book-look.co.uk/style.css you can save 762B (23% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

8.26KB

Gzip compression

Error! By using Gzip you can save 4.6KB (57% compression) on your site.

By compressing http://www.book-look.co.uk you can save 4.6KB (57% compression rate)
By compressing http://www.book-look.co.uk/style.css you can save 2.1KB (64% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.book-look.co.uk/images/background.gif	Expiry time is not specified
http://www.book-look.co.uk/images/dice.jpg	Expiry time is not specified
http://www.book-look.co.uk/style.css	Expiry time is not specified

Speed test – Images

File size of all images combined

10.31KB

Image optimisation

You can save 364B (53% compression) by optimising the images below:

By lossless compressing the http://www.book-look.co.uk/images/background.gif you can save 364B (53%) data.

Links

We found a total of 26 different links.
Internal links: 20
External links: 6

External links:

Link text (anchor)	Link strength
LinkedIn
Wordworks
Enigma Marketing
Chartered Institute of Marketing
Institute of Direct Marketing
http://t.extreme-dm.com/?login=c2uk

Internal links:

Link text (anchor)	Link strength
Content
Navigation
Footer
C2 it marketing
Discover how to double-up on your sales successes
Home
Services
Advertising
Direct marketing
Sales collateral
Case studies
Online marketing
Presentation material
Newsletters
Clients
Portfolio
Contact
Contact us
Sitemap
Back to top

Website security

62.233.104.108

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Sites on same ip

wordworks.co.uk

Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of book-look.com

C2 it marketing - fast and effective copy writing for the IT ...